Interior of a stylish living room with two curved beige sofas, a marble coffee table, and various modern art pieces on the walls. Large wooden doors open to a balcony, and the room features warm wooden flooring and a patterned rug.

Closing the City's Toughest Deals: Your NYC Home, Sold Strategically.

The Art of the Exit: Strategic Selling for Maximum Return in NYC.

Selling in New York City, whether it’s a co-op, condo, or townhouse, requires more than just a listing; it demands a precise, data-driven strategy to attract the right buyer and successfully navigate the complexities of board approvals and financing contingencies.

I provide a comprehensive selling strategy focused on maximizing your return and minimizing your time on the market, backed by a proven track record across Manhattan, Brooklyn, and Queens.

The White-Glove Process: Your Seamless, Structured Path to an NYC Sale.

1. Initial Consultation & Data-Driven Valuation

We begin with a thorough, in-person consultation to understand your financial goals, preferred timeline, and any unique constraints of your property. Our valuation is powered by a data-driven Comparative Market Analysis (CMA) that goes beyond simple averages, incorporating building-specific transaction history and real-time market velocity to establish the most precise and profitable asking price.

2. Preparation & Staging

First impressions are everything in NYC real estate. We utilize our network of professional vendors, from painters and handymen to luxury stagers, to transform your residence. This ensures your home is presented in its absolute best light, maximizing buyer appeal and final sale price.

3. Strategic Pre-Market Launch

In a sophisticated market like New York, building anticipation is key. We launch your property strategically into the market via Compass Private Exclusive. This involves exclusive exposure to my network of top-producing brokers and a vetted pool of qualified buyers before any public listing, often generating early interest, competitive tension, and securing a sale before your property hits the open market.

4. High-Impact Public Launch

When it's time to launch publicly, we execute a high-impact, multi-channel marketing campaign engineered for maximum exposure. This includes professional architectural photography, targeted digital campaigns on premium real estate sites, and sophisticated social media advertising that reaches both local buyers and global investors actively seeking NYC property. Every touchpoint is designed to showcase your home as a premier offering.

5. Offer Strategy & Expert Negotiation

I meticulously vet every buyer's qualifications, including proof of funds and lender pre-approvals, to assess the strength and reliability of the bid—protecting you from deals that fall apart later. I then execute a strategic negotiation strategy, not just for the highest price, but for the most favorable terms, including short closing timelines and limited contingencies.

6. Contract to Close Management

The phase between contract signing and closing is often the most complex in NYC. I provide meticulous oversight of all due diligence, appraisals, and legal requirements. Crucially, I proactively assist buyers with the often-daunting co-op board package preparation, coordinating with attorneys and managing agents to ensure all documentation is flawless, minimizing delays, and securing final board approval for a smooth path to closing.

7. Seamless Closing & Funding

After successfully navigating all regulatory and board requirements, we manage the final execution of the sale. I work closely with your legal team to ensure all closing documents are in order. You receive the proceeds efficiently, marking the successful conclusion of your real estate journey.

  • "The team recently got my clients an amazing 45% above the asking sales price because of their advice on staging and marketing - unprecedented!

    Hillary P.

  • Throughout the process, he was extremely responsive and was able to generate multiple offers which resulted in a beyond competitive offer, a record high for my building apartment line.

    Cathy H.

  • They are both incredibly knowledgeable, thoughtful, caring, and responsive. I would absolutely work with them again and recommend them to anyone looking to buy or sell a property.

    Peter S.

  • They showed exceptional negotiation skills, were attentive to every small detail, were responsive to our every call and emails were promptly responded to.

    Assata Y.

Find Out What Your Property is Worth

The first step in a successful sale is an accurate, informed valuation. Let's discuss your property's specific position in the current market.

Call 415.535.2734 or fill out the form below to receive a confidential, complimentary valuation and selling consultation.